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⚡ Founding Member Price: $97 Today
Step Inside the KB 'Back Room'
...A private shopping room reserved for Secret Apron Society members, with private stock, Surprise finds
aND every apron inside - just $35!
What’s hanging in The Back Room changes often...sometimes without notice, so check back often, peek at what’s new, and grab your favorites before they move out.
Only 100 founding member spots at this price. Lock in $97 forever Today!
Price goes up when founding spots are filled.
I started Kitchen Billboards because I couldn’t find an apron that actually fit me.
Not one.
Too narrow. Too short. Ties that gave up halfway around.
(And don’t even get me started on the “one size fits all” lie.) 😩
I mean - honestly, look at that! 👇
So - I made my own.
And then I made them for you.
And somewhere between the first apron and the thousandth message, something happened that I genuinely didn’t see coming:
You became my people.
The more I heard from you, the more I realized—
You deserve aprons that fit your body, flatter your shape, and make cooking feel a little more fun again.
and it's time someone finally listened.
Which is why the Secret Apron Society exists.
Not just to give you better pricing.
Not just to give you access to the good stuff.
But to create a place where the women who truly get it have a front-row seat inside Kitchen Billboards.
A place where you get
• The Official SAS Member Apron
• Access to the KB Back Room
• Monthly SAS Insider Deals
• A Birthday Apron Surprise
• Design meetups
• The Vault and the Secret Kitchen Archive.
Here’s the deal: for $97, you unlock access to the KB Back Room, where every apron inside is $35, plus your official SAS Member Apron, your birthday apron surprise, and the member-only perks waiting inside.
And the best part?
You’re not just joining to shop.
You’re joining the women who get first dibs, behind-the-scenes access, and a real seat at the table as we decide what comes next.
Only 100 founding member spots are available.
When they’re gone, this founding offer goes with them.
⭐⭐⭐⭐⭐ "I feel like they are friends/neighbors I've known for years. That's how they make you feel." — Colleen, Michigan
Quality aprons at a price that respects you - With A business who finally listens.
Turn Your NEW Apron Into The FIRST Piece of a Year-Round, Plus-Size, Perfect-Fit Apron Wardrobe starting at just $10!
...It All Starts Here, Inside The Secret Apron Society-
And THIS is Your Limited-Time, Exclusive Invitation.
Welcome To The Back Door Of Kitchen Billboards
Where SASies get the aprons, the access, the private stock, the surprise finds, and the first look at what we’re building next.
Once you’re inside, you'll unlock...
✦ Your Official SAS Member Apron
The black apron that makes it official.
✦ Access To The KB Back Room
Every apron inside is $35 — and what’s hanging there can change often.
✦ Monthly SAS Insider Deals
Private offers, early access, and surprise perks sent straight to your inbox.
✦ A Birthday Apron Surprise Every Year
Because your birthday deserves more than a coupon code.
✦ Monthly SASie Design Meetups
Help us choose colors, talk through new ideas, and shape what comes next.
And that's just the beginning...
Your 'Official' SAS Member Apron
This isn’t just your welcome gift...
It’s the apron you wear to our monthly meetups.
The one you pull on when dinner feels like one more thing.
The one that reminds you there are other women standing in their kitchens too—stirring, chopping, laughing, burning the garlic, starting over, and showing up anyway.
Because once you’re a SASie, you don’t do dinner alone anymore.
(Value: $54)
A Birthday Surprise From Us To You!
• Receive an apron gift certificate every year during your birthday month
• Pick the apron you've had your eye on
• Our Annual Birthday Gift To You!
(Value: $54)
Your Ticket To The KB Back Room
Exclusive access. Private stock. Surprise finds. The kind of shopping room where you have to know someone to get in.
Inside The KB Back Room, every apron is $35.
Core favorites may stay. Special styles may rotate in. And what’s hanging there can change often — sometimes without notice.
So check back often, peek at what’s new, and grab your favorites before they move out.
(Value: UNBELIEVABLE)
Monthly SAS Insider Deals
On the first of every month, you'll receive your SAS Insider Deals email.
This is where members get access to special pricing opportunities, early access releases, limited inventory alerts, exclusive bundles, retired styles, and surprise offers throughout the year.
Every month brings something new!
(Value: UNBELIEVABLE)
Monthly SASies Design Meetup
• YOU join our design team and help decide what comes next!
• One hour a month with Michelle and the team.
(Value: MORE FUN THAN A PERSON SHOULD BE ALLOWED TO HAVE!)
Official SASies Member Patch
• We make it official - You're a Sasie Now!
• Ships in your welcome box.
Not sold anywhere. Not available to the public. Ever.
(Value: How do you EVEN put a price tag on this!)
The SAS Vault - Member Only Access
• Deals that NEVER hit the public inbox.
• Retired colors · Limited leftovers · Imperfect inventory ·
• Early launches · Bundle drops · Surprise mystery sales.
(Value: INMEASUREABLE!)
AND DON'T FORGET
The Secret Kitchen Archive - Digital Access
• Hundreds of Recipes. LOADS of Vintage Cookbooks.
• Delivered instantly via Google Drive link. Yours to keep. Forever.
(Value: HOW MUCH IS YOUR TIME WORTH - WE'RE TALKING HOURS OF FUN.)
Two aprons. First Access.
Insider pricing. A seat at the table...
And a whole lot more!
You pay $97.
But before you even touch the perks, you’ve already gotten more than that back in apron value alone.
Official SAS Member Apron → $54
Birthday Apron Surprise → $54
Total Apron Value → $108
So yes — the aprons alone cover the cost.
And then you still unlock:
✓ The KB Back Room
✓ Monthly SAS Insider Deals
✓ Monthly SASie Design Meetups
✓ The Vault
✓ The Secret Kitchen Archive
✓ First looks at what’s coming next
That’s the real beauty of SAS.
The aprons justify the price.
Everything else makes it feel like the best seat in the house.
Total Founding Member Value: $617+
Today: Just $97/year
Before today, you were living inside the... One-Size-Fits-All lie.
The lie that said, “just make it work.”
The lie that told you, we design for everyone but YOU.
But today… something shifted!
You finally found a Perfect-Fit Apron made with YOU in mind.
For the first time, you finally felt seen, understood and designed for.
And what if this apron is only the beginning of a kitchen life you didn't even know you wanted?
Introducing: The Secret Apron Society
A welcoming, unforgettable, members-only community & PERFECT-FIT Apron Subscription Box, where busy home cooks finally feel seen, understood, designed for and connected.
...ALL while regularly updating their apron wardrobe with:
• 4 Perfect-Fit, Plus-Size Friendly Aprons
• 4 Vintage-Themed Flour Sack Towels w/ Vintage Cookbook
• 12 Monthly Kitchen Challenges
• 12 Kitchen Trophies
• PLUS a few surprises, challenges, bake-offs & more all year long!
This is your moment to say YES to YOU!
A moment to give yourself something that makes your daily life feel better, brighter, easier and a lot more fun with women waiting to connect with you from around the country.
I know what you're thinking...
"But I don't need a dozen aprons..."
Neither do we. That's not what this is.
The Secret Apron Society is not a subscription that ships you something every month whether you want it or not.
It’s access.
Access to The KB Back Room.
Access to private stock.
Access to surprise finds.
Access to member-only pricing when you actually want to shop.
You buy when you want.
You skip when you don’t.
And when something new moves into The Back Room, you’ll know exactly where to look.
But the best part?
You’re no longer standing outside wondering what’s coming next.
You’re inside — helping choose colors, seeing what we’re building, getting first looks, joining the meetups, and being part of the group shaping what Kitchen Billboards becomes next.
And yes… every apron inside The KB Back Room is $35.
So What Does "Founding Member" Actually Mean?
It means you were here first.
And that matters.
Every founding member gets the SAS Signature Black Apron shipped to their door. That's our way of welcoming you in.
Your $97 price locks in forever. When we open doors again — and we will — the price goes up. Your renewal stays at $97. Always.
And when you renew next year? You get first access to the SAS Apron of the Year — an exclusive apron designed by the community, never sold to the public.
The $97 founding price won't last.
When these founding spots are filled —
the price goes up.
Your locked-in rate stays put.
But only if you join now.
There are only 100 founding member spots at this price.
★★★★★ "This is the fourth one... I keep giving them away."
— Maureen VERIFIED
★★★★★ "The craftsmanship is excellent. It fit so well and was so easy to wear, I forgot I had it on."
— Jenna VERIFIED
★★★★★ "Perfect in every way! All three colors wash well — exactly what I needed to stop ruining all of my shirts when I cook."
— Denise VERIFIED
A note from Michelle...
I started Kitchen BillBoards because I was tired of aprons that weren't made for bodies like mine.
And somewhere along the way, the aprons became the smallest part of it.
What I didn't expect was you.
The women who showed up. Who cooked in their aprons.
Who sent me photos. Who left reviews that made me cry.
Who told their friends. Who came back again and again.
The Secret Apron Society is my way of saying thank you.
It's a place for the women who show up — in their kitchens,
for their families, for each other.
I built this for you.
I hope you'll join us.
xo Michelle
Got Questions?
A: It's the exclusive Secret Apron Society founding member apron — a black crossback apron that ships in your
welcome box. The moment we hit our cap, the black apron retires permanently. Only Sasies own it.
A: We'll ask for your birthday month when you join. Your gift certificate — good for any apron of
your choice, $54 value — arrives in your inbox at the start of that month. Every year.
A: The KB Back Room is a private member-only shopping room reserved for Secret Apron Society members.
Inside, you’ll find select Kitchen Billboards aprons available at exclusive SAS pricing. Every apron inside The KB Back Room is $35.
A: Not every apron on the public site is $35.
SAS members get access to The KB Back Room, where every apron inside is $35. What’s available inside The Back Room can change often as colors, styles, and special releases move in and out.
A: Often — and sometimes without notice.
Core favorites may stay for a while, and special styles may rotate in for a limited time. If you see something you love inside The Back Room, grab it before it moves out.
A: As a SAS member, you’ll unlock access to The KB Back Room, where every apron inside is $35.
You’ll also receive monthly SAS Insider Deals with special member-only offers, early access opportunities, surprise perks, and limited-time pricing on select products.
A: Absolutely not. Buy whenever you want. Skip whenever you want.
A: Members-only access to retired colors, imperfect inventory, limited leftovers, early launches,
bundle drops, and surprise mystery sales. Never goes public.
A: One hour a month with Michelle and the team. You weigh in on what colors, patterns, and
styles are coming next. Your input directly shapes the collection.
A: A private Google Drive collection of hundreds of recipes and LOADS of vintage cookbooks.
Delivered instantly when you join. Yours to keep forever. AND - yes, we keep adding year after year to your digital Vintage Cookbook Collection!
A: Your membership renews at $97 — your founding member price, locked in forever. We'll email
you a reminder before it renews. No surprises.
A: Yes. Cancel before your renewal date and you won't be charged again. You keep full member
access until your year is up. Just reach out to Michelle@secretapronsociety.com and let us know you want to cancel.
A: Our price will most likely be increasing and we will retire our Founding Member status forever.
✋ Before You Go...
Only 100 founding member spots at $97.
When they’re filled, the founding price is gone.
Your rate stays locked in as long as you remain a member — but you can only claim it now.
Inside SAS, you’ll unlock your official member apron, your birthday apron surprise, monthly insider deals, and your ticket to The KB Back Room — where every apron inside is $35.
There is no waitlist.
There is no “I’ll join next time.”
This is the founding member offer, and once these spots are filled, it moves out for good.
$97/year · Renews annually · Cancel anytime before renewal
This All Started With Aprons They Thought Didn't Exist...
…Until they Tried OURS! 👇
Meet Jill Espitia
★★★★★
This is a gorgeous apron! Love the color, the style, the quality and the workmanship.
I am a little bit heavier with A larger chest, and this fits comfortably with ample room to spare!
The stitch work is excellent. I highly highly recommend! So excited to wear this in the kitchen now, and not be fumbling around with apron, ties and ill fitting covers. Thank you Michelle for a great product and customer service! Cute packaging too!
Meet Alexis Bracci
★★★★★
This apron exceeded my expectations! It’s so well made and the fabric is so soft!
As a plus size woman aprons tend to be on the smaller size and this is the first apron that fits so well!
I want one in every color now!!
Meet Jeannean Pielmeier
★★★★★
I am so excited to get this apron. It’s so comfortable and made so well.
Color is beautiful and it came early.
I get to use it just in time for Christmas baking. Highly recommend.
These aren’t random comments -
these are just 3 of the thousands of voices from women who finally felt:
✔ seen
✔ understood
✔ comfortable in their own kitchen
✔ excited to cook again
✔ connected to something made for them
The Secret Apron Society takes that same joy and stretches it into a full year of seasonal aprons, monthly challenges, vintage inspiration, and Collectible Apron Pin Trophies...the very BEST of everything we do at Kitchen Billboards finally, all inside one unforgettable society!
The apron you just bought was only the beginning.
NOW, you get to step into the lifestyle behind it!! 🌟
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