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Summary
⚡ Founding Member Pricing — $97 locks in forever. Price goes up when founding spots are filled..
Get every new apron first.
Unlock member-only collections, insider pricing, exclusive gifts,
...And a Real Seat at the Design Table.
The apron industry never asked what you wanted.
We did. And we're not done listening.
Only 100 founding member spots at this price. Lock in $97 forever before the price goes up.
I started Kitchen BillBoards because I couldn't find an apron that actually fit me.
Not one.
Too narrow. Too short. Ties that gave up halfway around.
(And don't even get me started on "one size fits all LIE.")
So I made my own. And then I made them for you.
And somewhere between the first apron and the thousandth review, something happened that I genuinely didn't see coming.
You guys became my people.
And the more I heard from you, I realized —
You deserve aprons in every style that fits and flatters YOUR body.
And you've been cooking for decades, you know what works. You know what doesn't.
You know what fits a real body on a crazy Tuesday night.
It's time someone actually listened.
That's why the Secret Apron Society exists.
Not to sell you more aprons, but to give the women who already know what they're doing insider access to our best, most limited and exclusive releases — and a real say in what gets made next.
Here's the deal: Without even looking too deep, $97 gets you two aprons worth $108, insider pricing forever, early access to every drop, The Vault, monthly Design Team meetups, your SAS patch, and the Secret Kitchen Archive.
You're ahead by $11 before you do anything else.
Only 100 founding member spots. When they're gone, this offer is gone.
⭐⭐⭐⭐⭐ "I feel like they are friends/neighbors I've known for years. That's how they make you feel." — Colleen, Michigan
Quality aprons at a price that respects you - With A business who finally listens.
Turn Your NEW Apron Into The FIRST Piece of a Year-Round, Plus-Size, Perfect-Fit Apron Wardrobe starting at just $10!
...It All Starts Here, Inside The Secret Apron Society-
And THIS is Your Limited-Time, Exclusive Invitation.
Welcome To The Back Door Of Kitchen Billboards
Everything below is waiting for you inside, including...
✦ Your official SAS Member Apron
✦ $35 access to the KB Signature Collection
✦ Monthly SAS Insider Deals
✦ A birthday apron surprise every year
✦ Monthly SASie Design Meetups
✦ Member-only access to the SAS Vault
✦ The Secret Kitchen Archive
✦ First looks at new colors and launches
✦ A front-row seat as we build Kitchen Billboards together
Your 'Official' SAS Member Apron
This isn’t just your welcome gift...
It’s the apron you wear to our monthly meetups.
The one you pull on when dinner feels like one more thing.
The one that reminds you there are other women standing in their kitchens too—stirring, chopping, laughing, burning the garlic, starting over, and showing up anyway.
Because once you’re a SASie, you don’t do dinner alone anymore.
(Value: $54)
A Birthday Surprise From Us To You!
• Receive an apron gift certificate every year during your birthday month
• Pick the apron you've had your eye on
• Our Annual Birthday Gift To You!
(Value: $54)
Shop The KB Signature Collection For $35
As a Secret Apron Society member, you'll unlock exclusive access to the KB Signature Collection—our classic crossback aprons in the colors that built Kitchen Billboards.
These aren't clearance colors or leftovers.
They're our customer favorites.
→ Shop the KB Signature Collection anytime for just $35 per apron.
No waiting for a sale. No coupon codes. Just your favorite KB aprons whenever you want them.
(Value: UNBELIEVABLE)
Monthly SAS Insider Deals
On the first of every month, you'll receive your SAS Insider Deals email.
This is where members get access to special pricing opportunities, early access releases, limited inventory alerts, exclusive bundles, retired styles, and surprise offers throughout the year.
Every month brings something new!
(Value: UNBELIEVABLE)
Monthly SASies Design Meetup
• YOU join our design team and help decide what comes next!
• One hour a month with Michelle and the team.
(Value: MORE FUN THAN A PERSON SHOULD BE ALLOWED TO HAVE!)
Official SASies Member Patch
• We make it official - You're a Sasie Now!
• Ships in your welcome box.
Not sold anywhere. Not available to the public. Ever.
(Value: How do you EVEN put a price tag on this!)
The SAS Vault - Member Only Access
• Deals that NEVER hit the public inbox.
• Retired colors · Limited leftovers · Imperfect inventory ·
• Early launches · Bundle drops · Surprise mystery sales.
(Value: INMEASUREABLE!)
AND DON'T FORGET
The Secret Kitchen Archive - Digital Access
• Hundreds of Recipes. LOADS of Vintage Cookbooks.
• Delivered instantly via Google Drive link. Yours to keep. Forever.
(Value: HOW MUCH IS YOUR TIME WORTH - WE'RE TALKING HOURS OF FUN.)
Two aprons. First Access.
Insider pricing. A seat at the table...
And a whole lot more!
You pay $97.
Before you unlock a single member perk, you've already received more than your membership investment back in apron value alone.
SAS Signature Black Apron → $54
Birthday Apron Gift Certificate → $54
Total Apron Value → $108
That's already more than the cost of membership.
And that's before you unlock:
✓ Monthly Member-Only Offers
✓ Early Access To New Releases
✓ Member-Only Collections
✓ Design Voting Rights
✓ The Vault Access
✓ Secret Kitchen Archive
✓ Founding Member Perks
In other words...
The aprons cover the cost.
Everything else is what makes being a member just that much better!
Total Founding Member Value: $617+
Today: Just $97/year
Before today, you were living inside the... One-Size-Fits-All lie.
The lie that said, “just make it work.”
The lie that told you, we design for everyone but YOU.
But today… something shifted!
You finally found a Perfect-Fit Apron made with YOU in mind.
For the first time, you finally felt seen, understood and designed for.
And what if this apron is only the beginning of a kitchen life you didn't even know you wanted?
Introducing: The Secret Apron Society
A welcoming, unforgettable, members-only community & PERFECT-FIT Apron Subscription Box, where busy home cooks finally feel seen, understood, designed for and connected.
...ALL while regularly updating their apron wardrobe with:
• 4 Perfect-Fit, Plus-Size Friendly Aprons
• 4 Vintage-Themed Flour Sack Towels w/ Vintage Cookbook
• 12 Monthly Kitchen Challenges
• 12 Kitchen Trophies
• PLUS a few surprises, challenges, bake-offs & more all year long!
This is your moment to say YES to YOU!
A moment to give yourself something that makes your daily life feel better, brighter, easier and a lot more fun with women waiting to connect with you from around the country.
I know what you're thinking...
"But I don't need a dozen aprons..."
Neither do we. That's not what this is.
This isn't a subscription that ships you something every month
whether you want it or not.
This is a key. 🗝️
...A key that unlocks backdoor access inside Kitchen Billboards while everyone else is standing outside the door.
As a member of the Secret Apron Society, you'll see new aprons before they're released, help choose future colors and collections, unlock exclusive member-only perks, and get access to special surprises we simply don't offer anywhere else.
When a new color launches, you'll be first in line.
When we need help naming a collection, you'll get a vote.
When we create something special, you'll be among the first to know.
You buy when you want.
You skip when you don't.
But the best part?
You're no longer just a customer.
You're part of the club helping shape what Kitchen Billboards becomes next.
And yes... member pricing is included too. 😉
So What Does "Founding Member" Actually Mean?
It means you were here first.
And that matters.
Every founding member gets the SAS Signature Black Apron shipped to their door. That's our way of welcoming you in.
Your $97 price locks in forever. When we open doors again — and we will — the price goes up. Your renewal stays at $97. Always.
And when you renew next year? You get first access to the SAS Apron of the Year — an exclusive apron designed by the community, never sold to the public.
The $97 founding price won't last.
When these founding spots are filled —
the price goes up.
Your locked-in rate stays put.
But only if you join now.
There are only 100 founding member spots at this price.
★★★★★ "This is the fourth one... I keep giving them away."
— Maureen VERIFIED
★★★★★ "The craftsmanship is excellent. It fit so well and was so easy to wear, I forgot I had it on."
— Jenna VERIFIED
★★★★★ "Perfect in every way! All three colors wash well — exactly what I needed to stop ruining all of my shirts when I cook."
— Denise VERIFIED
A note from Michelle...
I started Kitchen BillBoards because I was tired of aprons that weren't made for bodies like mine.
And somewhere along the way, the aprons became the smallest part of it.
What I didn't expect was you.
The women who showed up. Who cooked in their aprons.
Who sent me photos. Who left reviews that made me cry.
Who told their friends. Who came back again and again.
The Secret Apron Society is my way of saying thank you.
It's a place for the women who show up — in their kitchens,
for their families, for each other.
I built this for you.
I hope you'll join us.
xo Michelle
Got Questions?
A: It's the exclusive Secret Apron Society founding member apron — a black crossback apron that ships in your
welcome box. The moment we hit our cap, the black apron retires permanently. Only Sasies own it.
A: We'll ask for your birthday month when you join. Your gift certificate — good for any apron of
your choice, $54 value — arrives in your inbox at the start of that month. Every year.
A: As a Secret Apron Society member, you'll receive access to exclusive member-only pricing, special offers, and insider deals throughout the year.
At the beginning of each month, we'll send you an SAS Insider Email revealing that month's member perks.
Sometimes it may be special pricing on your favorite aprons. Other times it could be early access to a new collection, a members-only bundle, a surprise gift, or a special offer available only to SAS members.
The best part?
You never have to buy anything.
When you see something you love, you can take advantage of the offer. When you don't, simply wait for the next Insider Drop.
It's just one more way we love spoiling our SASies. 💕
A: Absolutely not. Buy whenever you want. Skip whenever you want.
A: Members-only access to retired colors, imperfect inventory, limited leftovers, early launches,
bundle drops, and surprise mystery sales. Never goes public.
A: One hour a month with Michelle and the team. You weigh in on what colors, patterns, and
styles are coming next. Your input directly shapes the collection.
A: A private Google Drive collection of hundreds of recipes and LOADS of vintage cookbooks.
Delivered instantly when you join. Yours to keep forever. AND - yes, we keep adding year after year to your digital Vintage Cookbook Collection!
A: Your membership renews at $97 — your founding member price, locked in forever. We'll email
you a reminder before it renews. No surprises.
A: Yes. Cancel before your renewal date and you won't be charged again. You keep full member
access until your year is up. Just reach out to Michelle@secretapronsociety.com and let us know you want to cancel.
A: Our price will most likely be increasing and we will retire our Founding Member status forever.
✋ Before You Go...
Only 100 founding member spots at $97.
When they're filled —
the founding price is gone forever.
Your locked-in rate stays put.
But only if you join now.
There is no waitlist.
This is the only time this exists.
Lock in your founding member price right now.
There is no "I'll join next time."
$97/year · Renews annually · Cancel anytime before renewal
This All Started With Aprons They Thought Didn't Exist...
…Until they Tried OURS! 👇
Meet Jill Espitia
★★★★★
This is a gorgeous apron! Love the color, the style, the quality and the workmanship.
I am a little bit heavier with A larger chest, and this fits comfortably with ample room to spare!
The stitch work is excellent. I highly highly recommend! So excited to wear this in the kitchen now, and not be fumbling around with apron, ties and ill fitting covers. Thank you Michelle for a great product and customer service! Cute packaging too!
Meet Alexis Bracci
★★★★★
This apron exceeded my expectations! It’s so well made and the fabric is so soft!
As a plus size woman aprons tend to be on the smaller size and this is the first apron that fits so well!
I want one in every color now!!
Meet Jeannean Pielmeier
★★★★★
I am so excited to get this apron. It’s so comfortable and made so well.
Color is beautiful and it came early.
I get to use it just in time for Christmas baking. Highly recommend.
These aren’t random comments -
these are just 3 of the thousands of voices from women who finally felt:
✔ seen
✔ understood
✔ comfortable in their own kitchen
✔ excited to cook again
✔ connected to something made for them
The Secret Apron Society takes that same joy and stretches it into a full year of seasonal aprons, monthly challenges, vintage inspiration, and Collectible Apron Pin Trophies...the very BEST of everything we do at Kitchen Billboards finally, all inside one unforgettable society!
The apron you just bought was only the beginning.
NOW, you get to step into the lifestyle behind it!! 🌟
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